EP233: George Rivera - How To Avoid Getting An Ultimatum From Your Wife

Written By Chris Rodd

“We somehow get in our heads that we’re doing it for the family.” 

Most men don’t lose their marriage in one dramatic moment—they lose it slowly, through absence. Long hours, constant pressure, and the belief that providing financially is the same as being present creates a quiet gap that keeps widening. Work becomes the excuse, then the identity, then the hiding place. Over time, family life adapts without the man at the center of it, and resentment grows where connection used to live. 

From the guest’s perspective, ultimatums rarely come out of nowhere. They show up after years of broken promises, missed moments, and trust erosion. The holidays tend to expose this gap because expectations shift—presence matters more, comparisons become unavoidable, and the story men tell themselves about “doing it for the family” no longer holds. The fix isn’t quitting ambition; it’s removing yourself as the bottleneck and rebuilding trust through consistent action. 

George Rivera is an entrepreneur, author, and creator of the Buy Back Time Formula. After watching success cost his father everything, and nearly repeating the same pattern himself, George built frameworks that help high-performing men reclaim time without burning their business—or their family—to the ground. 

Learn more & connect:  

The Buy Back Your Time Formula home page: 

https://buybacktimeformula.com/transformation 

Book: https://buybacktimeformula.com/book 

George’s socials: 

https://www.facebook.com/georgerivera77 

https://www.instagram.com/georgerivera1977 

https://x.com/GeorgeR76991 

https://www.linkedin.com/in/george-rivera-53b3296/ 

https://www.youtube.com/@buybacktimeformula 

https://www.tiktok.com/@buybacktimeformula 

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books. 

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Chris Rodd
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EP232: Jack Donovan - The Way Of Men