“If men can’t articulate what masculinity is, like what they think is good about it, they are just going to get run over by these people who’ve spent years studying gender theory.” 

Strength, courage, mastery, and honour form a solid framework for understanding masculinity. These traits aren’t trends or preferences; they are patterns that show up across cultures and eras because they emerge from how men survive, protect, and cooperate. Masculinity is recognized intuitively, measured against who can be relied on under pressure, and reinforced by reputation inside a group that values competence and resolve. 

“People in general, young people need purpose. They need a vision.” 

Building a trades business teaches discipline, work ethic, and responsibility. Foundational elements for a man. But there’s an opportunity that can be built on this experience. Mastery in the trades isn’t just about doing the work well; it’s about understanding systems, and recognizing where value is created beyond the job itself. Once a man has his 10,000 hours, his perspective changes. His role shifts from worker to authority. 

“When something real comes up in your life, who do you talk to about it?” 

Men don’t lose their edge because they stop trying—they lose it because they try to do everything alone. Brotherhood creates a space where men are forced to see themselves clearly, confront patterns that no longer serve them, and stay anchored to purpose when life gets unstable. Growth doesn’t happen in isolation. It happens when men are challenged, reflected, and held to a higher standard by other men who care enough to tell the truth. 

“Men have a very tricky responsibility and they have to walk down this very narrow line.” 

Living with conviction means standing firm when the cost is real—socially, financially, and emotionally. It requires clarity about what matters, a willingness to tolerate discomfort, and the discipline to speak honestly even when silence would be safer. When men lose the courage to say what they believe, the consequences ripple outward—into families, culture, and the next generation. 

“Organizations like ours attract people to them when they have standards. Men see an opportunity for themselves to develop and get better and grow.” 

 Strong men’s organizations do not grow by lowering the bar. They grow by clarifying standards, enforcing them consistently, and creating an environment where men are challenged to rise. Sustainable growth comes from selecting for alignment, not volume—inviting the right men in, setting clear expectations, and being willing to remove those who refuse to show up, engage, or improve. When standards are visible and uncompromised, the culture strengthens and momentum follows. 

“The night before battle, warriors would check each other for wounds. That’s what a good men’s group does.” 

Men aren’t designed to carry everything alone. Strength isn’t built in isolation—it’s forged through loyalty, shared struggle, and honest reflection. When men try to solve life entirely in their own heads, pressure compounds. Expectations rise, purpose blurs, and silence becomes dangerous. Brotherhood isn’t a luxury; it’s a stabilizing force that keeps a man grounded, accountable, and connected to who he really is. 

“I just want to focus on what I love doing, what lights me up, what brings me joy.”   

 A man who wants his freedom back must first learn where his time is leaking. Most entrepreneurs stay overwhelmed because they confuse being busy with being effective. This episode leans into the principles behind reclaiming time—cutting low-value noise, raising the value of your hours, and deliberately structuring life so your business stops owning you. 

“Most of our stress in life comes from all of the incompletions in our lives.” 

A man becomes hard to shake when he learns to clean up the small things: his word, his boundaries, and the promises he keeps. Strength shows up in clarity, not noise. When a man knows what he can take on—and what he can’t—life stops pulling him off centre. This episode leans into the quiet disciplines that make a man steady from the inside out. 

“Build a business that works for you instead of you building a business that you have to work for.” 

 A man can choose to become who he wants to become, not who his environment programs him to be. Ambition, discipline, and relentless learning can transform a man’s trajectory. Developing strength isn’t just physical or financial; it’s the ability to outgrow the limits of your childhood, elevate your standards, and build a future that reflects who you intend to be. 

“Everything in this entire world… rises and falls on male leadership.” 

Strong male leadership shapes families, communities, and culture. When men show up with conviction, clarity, and responsibility, everyone around them rises. But when men avoid truth, hide from challenge, or drift without identity, the whole system breaks down. This conversation dives into the principles that help men reclaim strength: accountability, brotherhood, self-awareness, and the courage to confront what needs confronting. 

“What happens is when we trip and fall, we start acting like who we used to be rather than who we are. It’s so important for us to recognize who God says we are and to proclaim that.” 

 Every man faces giants—habits, fears, and doubts that keep him from living with conviction. The Goliath Code lays out a battle plan rooted in spiritual warfare: knowing who you are, where you stand, and what armor you carry. The fight isn’t against people; it’s against the unseen forces trying to pull you back into bondage and away from your mission. 

“When you’ve been through a bunch of stuff like your mom dying at seven years old, you become somewhat resilient to a lot of things. I mean, pain is just pain.” 

Resilience is born from struggle—not comfort. It’s forged in the moments when life takes something from you and you have to rebuild, harder and wiser than before. From childhood loss to standing on his own at nine years old, Tony Cohen’s life shows that hardship isn’t the enemy; it’s the teacher that builds backbone, grit, and purpose. 

“There’s nothing more manly than putting in a good day’s work and seeing the fruits of your labor.” 

The world tells young men to chase degrees, screens, and easy comfort. But fulfillment doesn’t come from theory—it comes from effort, grit, and creating something real. True confidence is earned when a man learns to build, fix, and contribute with his own hands. 

“If you did nothing else for yourself, cut out the sugar in your diet.” 

Most people think their health problems are genetic, but Dr. Martin argues the real culprit is metabolic dysfunction caused by sugar. He explains that heart disease, cancer, Alzheimer’s, and diabetes are all downstream effects of one condition — metabolic syndrome — and that reversing it starts with changing your fuel. Our bodies were designed to run on protein and fat, not refined carbs and fructose-laden foods that dominate the modern diet. 

“You can make all the money in the world, but if you aren’t there for the moments that matter, it’s going to leave a deeper wound.” 

The heart of a man is tested not in the boardroom but in the living room. True strength lies in presence — not in possessions or performance. This conversation unpacks what happens when men chase success but lose sight of what truly matters: family, legacy, and love. 

“Once you get into it, it’s not about the gun anymore. It’s about the people and the experience.”  

 There’s a reason men are drawn to weapons—they represent competence, focus, and responsibility. Knowing how to handle a gun isn’t about fear; it’s about readiness. When a man develops skill under pressure, he learns calm, control, and respect for power. It’s the same mindset that builds confidence in business, family, and life. 

Strength and safety aren’t just about muscles or bravado—they’re about preparation. The episode digs into why firearms remain both a skill and a responsibility, touching on safety, self-reliance, and freedom. Guns aren’t only about defense; they represent the ability to protect, provide, and carry forward a tradition of resilience that stretches back generations. 

Most men settle for a paycheck without realizing it’s shrinking against inflation. Financial freedom isn’t about wishing life were easier—it’s about building strength, taking responsibility, and facing problems head-on. The real measure of a man is not what he earns, but the character he shows in how he lives. 

Pleasure isn’t something men need to chase—it’s built into who we are. Yet life, routines, and responsibilities can bury it under layers of stress and obligation. The episode unpacks why novelty fades in long-term love, why sex slows down even in happy marriages, and how men can reclaim desire by making intentional effort, bringing polarity back, and refusing to settle for “nipple, nipple, crotch, goodnight” routines. 

Brian Slade is back again. This time, to speak to some men in the Sovereign circle. In the chaos of combat, presence of mind is the difference between survival and disaster. Split-second choices can carry the weight of life or death—not just for yourself but for the men beside you. The lesson isn’t about being fearless, it’s about cutting the mental “cables” that drag you into guilt, regret, or fear of the future, and finding the discipline to act in the only place that’s real: the present.