EP226: George Rivera & Michael Santonato - How To Buy Your Time Back 

Written By Chris Rodd

“I just want to focus on what I love doing, what lights me up, what brings me joy.”   

A man who wants his freedom back must first learn where his time is leaking. Most entrepreneurs stay overwhelmed because they confuse being busy with being effective. This episode leans into the principles behind reclaiming time—cutting low-value noise, raising the value of your hours, and deliberately structuring life so your business stops owning you. 

George Rivera and Michael Santonato explore what it really means to shift from “doing everything” to doing only what moves the needle. George walks through the mindset of eliminating, automating, and delegating, while Michael reveals the tension between his mission and the low-value tasks holding him back. Together, they illustrate how buying back time isn’t theoretical—it’s tactical, measurable, and deeply tied to how a man shows up for his family, his money, and his purpose. 

George is a 30-year entrepreneur responsible for more than $400 million in sales, now devoted to helping men escape the trap of being cash-rich but time-poor. Michael is a financial educator and advisor focused on helping people become financially indestructible. Both bring lived experience, honesty, and practical strategies for reclaiming your time and redirecting it toward what matters most. 

Learn more & connect: 

You can find more info about Geroge’s book Buy Back Time Formula at https://buybacktimeformula.com/. 

Learn more about Michael as a financial coach and educator at https://michaelsantonato.com/. 

You’re invited to come to a Sovereign Circle meeting to experience it for yourself. To learn more, go to https://www.sovereignman.ca/. While you’re there, check out the Battle Ready program and check out the store for Sovereign Man t-shirts, hats, and books. 

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Chris Rodd
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